“We have positioned ourselves as the leader in the entertainment industry in the Carolinas with our diversified experiences and amenities, and the completion of this three-and-a-half-year expansion project further solidifies our standing,' said Brooks Robinson, regional SVP and general manager of Harrah’s Cherokee Casinos. Harrah’s Cherokee Casino Resort in Cherokee, N.C., has opened the resort’s fourth hotel tower, The Cherokee, and the 83,000-square-foot Cherokee Convention Center. The opening of these new amenities marks the completion of the property's $330 million expansion project, which broke ground in June 2018.